photo: @ninachan

photo: @ninachan

Our product - Crafted to be your essential style companion... your Dida

Established by Dimitra Tzima Tsitampani, DIDA is a swimwear brand based in London and handcrafted in Greece with carefully selected fabrics from Italy, Spain, France and the utmost attention to detail, from the hand picked French lace designs to the silver logo (stamped 925) on every swimsuit.

DIDA has been created with versatility in mind and comes from the belief that swimwear should not just be worn by the water. Instead, it is an essential style companion that can effortlessly take you from these early summer dips to sunset cocktails and everything in between.

Dida sees swimwear as a complete look tailored for the summer and not a mere component.