photo: @nura_m_zadeh

photo: @nura_m_zadeh

Our name - Embracing the girl and the woman within...

Through ultra-feminine yet playful designs, DIDA reflects the perfect balance between the playful girl and the sensuous woman within you.

Our swimwear encourages women to embrace the nostalgic carelessness coming from their inner child together with the more elegant, independent adult they are now.

The brand's name itself is directly inspired by these innocent and playful days, when Tzima’s baby sister couldn’t pronounce her name correctly - simply calling her DIDA.