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How it all began..

Established by Dimitra Tzima Tsitampani, DIDA's debut capsule swimwear collection for the Summer of 2017, has been created with versatility in mind; from the belief that swimwear shouldn't just be worn by the water, but is an essential style companion that takes you from day to night and everything in between.

‘I spend most of my summers next to the sea and my swimsuit is the first thing I put on and the last thing I take off. That’s why I wanted to create beautiful pieces without compromising comfort,’ explains Tzima.

The brand name stems from Tzima’s childhood. ‘When I was young, my little sister would call me Dida as she couldn’t pronounce my name. Now every time I hear it, I can’t help but let myself to be brought back to those innocent and carefree days and that feeling is the inspiration behind the DIDA'.

Tzima has worked closely with her tailor over a period of nine months, having recreated each of her designs several times in order to achieve new technical solutions. The swimwear replicates the intricate, functional costumes she wore on the rink as a figure skater, which means not only does each piece allow more freedom of movement, they have also been carefully tailored to accentuate and flatter the body's natural curves, elongating the legs and shape the waistline - all the while feeling secure and comfortable. Her collection focuses on working with the finest fabrics and emphasising natural beauty; finding the perfect harmony between the spirited girl and sensuous woman.

Designed in London and Made in Greece

DIDA is playful yet elegant, wild yet beautiful. She is herself.